The Profitable Pair – How to Combine Email and Social Marketing for Huge ROIBack
Many great power couples eventually break up, take Brad and Angelina, no one saw that coming! However, if industry insights are anything to go by, the profitable pairing of email and social is one power couple, that will stand the test of time.
On one hand, you’ve got trusty email marketing, the perfect channel for nurturing your loyal customer base and sharing engaging content. On the other, you’ve got social media, a killer channel for acquiring new customers and building brand awareness.
In perfect unity, these two are unstoppable, high-converting, money-making machines, and we’re here to show you how it’s done.
You will learn and be able to….
- Understand Industry benchmarks and user expectations for each channel
- Run a multi-channel follower/subscriber acquisition campaign
- Understand how to activate better results of promotional campaigns when social and email work together
- Segment your content & message to create a fluid multi-channel marketing campaign (Set and forget styles!)