The Profitable Pair – How to Combine Email and Social Marketing for Huge ROIBack
Many great power couples eventually break up, take Brad and Angelina, no one saw that coming! However, if industry insights are anything to go by, the profitable pairing of email and social is one power couple, that will stand the test of time.
On one hand, you’ve got trusty email marketing, the perfect channel for nurturing your loyal customer base and sharing engaging content. On the other, you’ve got social media, a killer channel for acquiring new customers and building brand awareness.
In perfect unity, these two are unstoppable, high-converting, money-making machines, and we’re here to show you how it’s done.
Key Learnings from the Workshop:
· Industry benchmarks and user expectations for each channel
· How to run a multi-channel follower/subscriber acquisition campaign
· How to sync your content and message to create a fluid multi-channel marketing campaign