Market Entry, A Deep Dive into Localisation and Best Practice at CheckoutBack
GRIN Network Founder, Carl Miller will host a collaborative workshop focusing on the key components of global customer acquisition and checkout optimization that can have a sizable impact on any online business. This workshop will focus on recent 2018 case studies and interviews with brands on-stage.
- Understand how your local value proposition can help drive conversion
- Identify easy to implement opportunities at checkout that can have an immediate impact on your global business
- Practical strategic guidelines in developing awareness, consideration and in-country conversion
- Discussion with brands about their ‘on the ground’ implementation of global strategy