From Profile to Profit: Media Workshop


How to become a ‘go-to expert’ for your industry in the media

Mass media is thirsty for content, now more than ever. This provides a great opportunity for you to develop your media profile in order to increase credibility and trust in your brand. It also helps you stand head and shoulders above your competitors.  This strategy worked for Naomi Simson and it can work for you too!   This is a very practical workshop, clearly explaining what mass media are looking for when putting together content and how to layer your expertise on newsworthy hooks that will get a journalist’s attention.

This 5-hour intensive workshop, with lunch provided, is presented by an ex-producer of Channel Nine’s ‘A Current Affair’.

Through Monica sharing her trade secrets, you will leave the workshop armed with the tools and confidence to consistently magnify your message in the media. This will take your business to a level of success you’ve only dreamed of.

Full Masterclass Content:

  • Learn what are journalists are looking for in a story?
  • 7 angles that will make your content instantly newsworthy
  • How to write a press release that gets a journalist’s attention
  • How to develop a targeted journalist list
  • Pitch your story idea with maximum success
  • Techniques to give the best media interview possible
  • Merge your mass media exposure with your digital marketing strategy to grow your business at exponential speed.


Monica Rosenfeld has been running her PR agency WordStorm PR since 2000.  Prior to this she worked as a producer for Channel Nine’s ‘A Current Affair’ where she learnt how NOT to do PR.

Monica is passionate about educating businesses how to use the media’s thirst for content to their advantage.  She has worked with hundreds of retail businesses including Sumo Salad, Hairhouse Warehouse, Dilmah Tea, Lindt, Modibodi and Cashrewards to name just a few. Monica increases their credibility, trust and bottom line by putting their brand in the media spotlight.

Monica delivers keynote presentations and workshops to a wide range of business groups both in Australia and abroad.  Her goal is to get businesses looking at the media through opportunistic eyes, rather than just passively.