The ULTIMATE Social Media Size Guide 2018

8th February 2018
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Welcome to the ULTIMATE Social Media Size Guide for 2018!

If you’re anything like me, then you are constantly Google-ing the optimal image and video sizes and specs for social media. Well no more! We’ve done all the leg work for you, and created this pretty and extensive info-graphic so you know all the optimal specs for 2018 (until they change it again).

We’ve covered Facebook, Snapchat, Instagram, Google+ (I know, but it must be done), Pinterest, Twitter, YouTube, LinkedIn and Tumblr!

Bookmark this link NOW!

Because this is the last social media size guide you will need!

For the Marketer in you that wants these dimensions saved to a word document, you can find the break down of each social platform below

Facebook

  • Cover Photo – 828 x 315
  • Mobile Cover Photo – 563 centered
  • Profile Photo – 180 x 180
  • App/Thumbnail – 111 x 74
  • Facebook Video Specs – Aspect Ratio: 16:9 or 9:16, H.264 video compression, high-profile preferred. Text: 90 Characters. File size: up to 4gb max. (Native video auto-plays in newsfeed, so use the first few seconds to capture attention)
  • Shared Image – 1200 x 900 (20% text allowed in ads. Use this tool to check)
  • Shared link – 1200 x 628

Twitter

  • Header Photo – 1500 x 500 (avoid key details in lower left corner of header image as profile picture may obstruct it)
  • Profile Photo – 400 x 400
  • Native Video – <140 sec (Desktop: MP4 video format with H.264 format with AAC audio) You can upload videos up to 512mb, however you will be prompted to edit videos to 2m20secs or less.
  • Share only 1 x GIF per tweet
  • Tag UNLIMITED people in each photo
  • Timeline Photo 506 x 253
  • Lead-Gen Card – 800 x 200 3mb max
  • Website Card – 800 x 320 3mb max
  • Animated GIFS – 3mb max size promoted. 5mb mobile max size. 15mb web max size

Instagram

  • Profile Picture – 110 x 110
  • Photo Thumbnails – 250 x 250
  • Shared Video – 1080 width (height is variable from square crop to full scale) 15mb max. 3-60 sec length
  • Stories – 750 x 1334 (100kb max size, 15 sec max)
  • Photo – 1080 x 1080 (no longer limited to square dimensions)
  • Add a link to your bio to drive traffic to your site. Instagram does not allow hyperlinks in captions/comments

YouTube

  • Channel Icon – 800 x 800
  • Channel ArtTV: 2560 x 1440, TABLET: 1855 x 423, DESKTOP: 1546 x 423
  • Video – 16:9 – Max resolution: 2160p – Max Length: 11hrs – Max File Size: 128gb
  • Video Thumbnail – 1280 x 720
  • Video Title – 100 Characters or less
  • Video Description – 5,000 characters or less

Snapchat 

  • Image – 1-10 Sec
  • Video – <10 Sec
  • Storiesviewable up to 24 hrs
  • Geofilters – 1080×1920 (under 300mb .png file format with transparent background) Geofilters are location based overlays that users can apply to their snaps
  • Add captions, drawings and filters with in-app editing features
  • Use Stories to share multiple video and photo snaps with followers

Tumblr

  • Profile Picture – 128 x 128
  • Dashboard view (shows in feed) – 500 x 750 (1280 x 1920 max)
  • Image post – <10mb (view up to 500 x 750)
  • Native Video – <100MB/day (autoplay & loops)
  • Shared video – Youtube, Instagram & more
  • Animated GIFs – <1MB (max width 540)
  • Upload up to 10 photos of GIFs in a single photo-set

LinkedIn

  • Banner Image – 1850 x 200
  • Profile Picture – 400 x 400 (200 x 200 min)
  • Square logo – 400 x 400
  • Cover Image – 1536 x 768
  • Shared Image – 350 Wide
  • Blog Post Image/Status Update Image – 698 x 400
  • Shared Link – 180 x 110
  • YouTube, Vimeo and SlideShare will play in expanded view

Pinterest

  • Profile Picture – 180 x 180
  • Pin Preview – 238 Wide
  • Board Cover Image – 214 x 100
  • Expanded Pin Max. – 736 x any height (1128 height is ideal, 2061 max for mobile)
  • Board ThumbnailLARGE 222 x 150 – SMALL 55 x 55
  • Promoted Video – promoted videos move as users scroll and can be expanded to a new tab with relevant products featured
  • Multimedia like YouTube, Vimeo, and GIFs will play in expanded view.

Google+

  • Cover Image – 1080 x 608
  • Profile Image – 250 x 250
  • Shared Image – 506 wide
  • Shared Video -> 506 x 284 Max Length: 15 min
  • Animated GIFs – Autoplays
  • Shared LinkSmall 426 WIDE (Links that include larger photos will display as full-width previews)
  • Shared LinkThumbnail 150 x 150

And there you have it! Until next time, when these social media platforms change their sizings again.

So probably in a few days…