The Checkout: Buy From The Bush, Black Friday, & Marketplacer Funding
Social Media is still an incredibly powerful tool for retailers and brands alike. Don’t believe me? Then take a look at this powerful Instagram movement that has inspired thousands of Aussie shoppers to support regional retailers in drought-stricken areas.
Grace Brennan started the #BuyFromTheBush Instagram page on October 16, and since then has amassed over 136k followers.
“Everyone was sharing it. Then The Today Show happened to come to Warren to broadcast, and 16 of us had Buy From The Bush T-shirts made up so we could get on Today. Now we have 80,000 followers. I would never have anticipated such fast growth, but I did have a very strong feeling that people in the city wanted to help.” says Brennan on how the page scaled so rapidly. It has even attracted support from Paypal, Auspost, and various news sources featuring lists of products and brands that are involved in the campaign.
With the Christmas season upon us, it’s easy to see how this initiative has become so popular with rural residents and city folk alike. Record-breaking drought, devastating bush-fires, and some of the highest temperatures on record for this year so far combine to make this movement a much-needed relief for rural communities.
You can follow #buyfromthebush on Instagram and have a look at all the great products available. Let’s us Aussie retailers get around Grace Brennan and our rural communities and show Australians the power of Aussie Retail!
Record Sales Over Black Friday Weekend
Retailers across Australia reaped the benefits of Black Friday and Cyber Monday this year, as sales across Australia almost doubled! It is a clear indicator that more and more Australians are turning to online sources for their Christmas and personal shopping.
For a thoroughly American tradition, Black Friday and Cyber Monday have picked up a lot of traction down-under. Kogan has reported a sales increase of 80% over 2018, coming in just shy of $10 million instead of $5.4 million.
So How Did You Do This Weekend?
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Marketplacer Announces $20M Capital Raise
Big Noise From Big Names
Excitement is palpable over at the Marketplacer offices as the Aussie PaaS secures a $20M funding round from some of Australia’s most respected funds including Bombora Group, Acorn Capital, SG Hiscock and Mirrabooka Investments, whose capital will assist to accelerate both its domestic and global journey and further develop its product and people.
Marketplacer CEO/Managing Director Jason Wyatt, who has a wealth of experience in the sector after co-founding BikeExchange, Tixstar and several other marketplaces, is humbled by the scope of the investment and excited by the impact it will have on scaling the business.
“This is incredible news for all our hard-working team, and I thank everyone who has been involved in getting us to this point. The addressable market for our product is large. Our key growth comes from retailers, brands, wholesalers and franchise groups that want to implement a drop-ship strategy or connect their network together in one online solution. ” said Wyatt.
If You Build It, They Will Come
Since founding, Marketplacer has achieved over 100 percent annual growth driven through acquiring more than 60 customers. These include some of the most recognised brands in retail today, including Myer, Accent Group, Bob Jane T-Marts, Jayco and Petstock. Across the portfolio Marketplacer has connected 11,000 businesses and now has over 50-million annual users.
Marketplacer have been a valued part of the Retail Global family for many years and we congratulate them on their success!
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Written by Ben Karklins