In 2014, Travis moved to Sydney, Australia where she began building out Esther & Co.’s marketing program inclusive of leading the rebrand (previously Esther Boutique), launching their VIP Rewards program and Data Collection Initiatives (One of her campaigns was nominated for “Best Bootstrapped Growth Initiative” in the 2018 ORIAS).
At the start of 2019, Wright took on the role as the General Manager at Esther & Co. Most recently Wright has launched Esther & Co.’s new App and website. In 2019, Esther & Co. was nominated as finalists for two categories in the 2020 Retailer Awards – Best Loyalty Program of The Year & Best Customer Experience of The Year.
Outside of Esther & Co. Travis also owns her own customised coordinate Jewellery brand – Travel By Travis.
Wright was named in Internet Retailing’s Top 50 in Ecommerce 2019 & as well as the 2020 Report.