Rose Yip, Head of eCommerce Data Analytics at Australia Post is responsible for providing insights and data solutions to support local and international businesses. Rose and her team help businesses maintain their competitive advantage by identifying market opportunities and tailoring their approach to consumers. This includes providing thought leadership publications, such as the Inside Australian Online Shopping report.
Passionate about the power of data and analytics, Rose enjoys the dynamics of working with businesses to unlock their growth potential. Prior to joining Australia Post, Rose was a Director at Deloitte Analytics, specialising in customer and strategy, product assessment and network planning.