Prinitha Govender is a well known face in Australian retail. She is the Retail Editor of lifestyle publication Prinitha & Co. and the Co-Founder of retail tech startup Buttonzz. Prinitha made her mark in the retail space during her role as Editor of Power Retail, Australian news publication for online and multichannel retailers. She also has three successful books on retail, e-commerce and technology under her belt.
Prinitha is a thought leader in the retail and e-commerce space. She has her finger on the pulse when it comes to the latest retail strategies, consumer trends and vendor pitches. She sees all the wins, the fails and the hopes lined up around the next big thing. Her strong editorial voice, technical grasp and expertise on the retail industry and her passion for shopping, and the consumer experience, blends well to provide a well-rounded scope around retail. She is also passionate about the movement towards positive social and environmental change within the industry.
Prinitha also has a background in TV news and sports presenting, an editorial background in digital and newspaper publishing, as well as communications advisory in politics. She is a self-confessed health nut, is big on fashion and she certainly loves a bit of retail therapy to compliment her personal style. Prinitha’s passion and know-how for style has also led her to collaborate with some amazing fashion labels in Australia in terms of strategy and creative design.