Peter Birtles was the CEO of Super Retail Group from 2006 until early 2019. During this time he oversaw the development of the Supercheap Auto and BCF businesses and the acquisition of the Rebel and Macpac businesses, increasing Group sales from $500 million to $2.7 billion.
Peter was named 2013 CEO of the Year by The Australian Newspaper’s Deal Magazine and 2014 Retail CEO of the Year by the National Retail Association. In 2017, Peter was recognised for his outstanding contribution to the Retail Industry by the National Retail Association.
Peter is now a non executive director of the publicly listed GWA Group and Metcash and the privately owned APG&Co (the owner of the Sportscraft, Saba and Jag businesses). He is also a non executive director of Good 360 a not for profit distributing surplus inventory from retailers and consumer goods companies to charities.