Paul Nieuwenhuys

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Paul Nieuwenhuys

Founder, HookedOnline.com.au
Co-Founder Shopgator

Paul the founder of HookedOnline.com.au pioneered online selling of fishing tackle, by first entering the eCommerce market through eBay. He quickly moved into a successful website that integrated his eBay channel. The business has grown exponentially and now has a bricks and mortar store, a large warehouse and a successful website. HookedOnline.com.au has 100% positive feedback over 5000 sku’s, a cult like following and performed over 200,000 transactions.

Paul is also a Co-Founder of Shopgator. Shopgator aims at providing a solution for suppliers to enter marketplaces with little additional overheads. A streamlined solution, it brings together PIM, B2C, CRM and RMA processes in one solution that is fully managed by a team of digital experts.

In his spare time he attends conferences as a motivational speaker for channel selling in Australia. With years of experience he provides valuable expertise from eBay, website operations, POS setups and warehouse management.