Lynna Barrett

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Lynna Barrett

Chief Marketing Officer, National Tiles

An accomplished marketing executive, Lynna Barrett has extensive experience championing the digital transformation of traditional brick and mortar companies including Cotton On Group, Best & Less and Billabong Group.

Currently the Chief Marketing Officer of National Tiles, Lynna has led the dramatic expansion of the online business generating significant sales growth and propelling nationalities.com.au to the top ranking tile website in Australia. Inside Retail recently announced National Tiles as a finalist for the 2019 Retailer Awards Small Business Customer Experience of the Year category.

Lynna’s consumer-centric mindset has been acquired through stakeholder roles across the retail and wholesale sector including digital pure play and omni-channel formats. Her wealth of experience has contributed significantly to building highly profitable end-to-end online operating models and go-to market strategies. She credits her success to her hands on approach, insight driven decision-making and relentless pursuit of excellence.

She is passionate about developing and promoting young talent and providing mentoring and guidance to industry newcomers.

Lynna is an Alumni of Chief Executive Women (CEW), the pre-eminent organisation representing Australia’s most senior women leaders from the corporate, public service, academic and not-for-profit sectors.

Beyond the office, Lynna enjoys spending time with her family, her two Portuguese Water dogs and nurturing the creative interests of her 5-year-old daughter.