With a background in Communication Design, Lucy co-founded Hunting for George through the eyes of the customer and her passion for powerful brand storytelling together with customer experience has shaped this former Graphic Designer into an acclaimed leader in eCommerce.
Lucy studied Communication Design and after graduating with Honours, went on to work as a Graphic Designer at some of the most elite design agencies in Australia and the UK. Working for a range of brands including Virgin Media, Lonely Planet and the BBC, Lucy honed her skills in Brand Identity, Art Direction and Design. Motivated by the power of storytelling, Lucy believes that great design can only exist alongside an equally great idea.
A wordsmith at heart, her love for narrative is evident in all that she creates. With a long list of company and personal awards to date, Lucy was named in the Internet Retailing’s Top 50 People in eCommerce for 2019, 2018 & 2017.