Jen Geale

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Jen Geale

Co-Founder, Mountain Bikes Direct

Jen Geale is co-founder and General Manager of MTB Direct, Australia’s largest retailer of parts, clothing and accessories for mountain biking. The business has been consistently recognised for its rapid and sustained growth, as well as successful marketing and customer service initiatives, through programs such as the Telstra Business Awards, Deloitte Tech Fast 50 and AFR Fast 100.

Jen was recognised as one of the Top 50 People in E-commerce in Australia in 2018 and 2019, and regularly shares insights from her experiences in keynotes, panels and workshops around Australia and the USA. The online business is entirely remote, with Jen based on the Gold Coast and all customer service, marketing, administrative and tech team members working from home across Australia and the world.

Jen currently serves as Vice President of the Board of Directors of Retail ROI Australia, an organisation enabling the Australian retail community to support the work of various grassroots organisations improving the lives of children and orphans around the world.