Emma Kruger

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Emma Kruger

Founder & CEO, Riff Raff Baby Pty Ltd

Emma Kruger is the Founder and CEO of Riff Raff Baby Pty Ltd. – the company behind Australia’s most popular sleep toys for babies & toddlers.

Prior to Riff Raff & Co., Emma served as a human resources professional within the public health sector, but her love for problem-solving coupled with her natural creativity led her to create Riff Raff & Co’s first product, a perfectly sized and washable sleep toy for little ones. Seeing that this product could help new parents everywhere, Emma prioritized growth and sustainability by using low-cost techniques such as EDM and a robust marketing strategy that included referral programs and social media. As a result, the sleep toys have been a resounding success with hundreds of testimonials and purchases from thousands of happy parents. 

Riff Raff & Co. has an exciting year ahead with new products in the pipeline and a book launch in December 2018.

Emma and her family have recently moved from Melbourne to Bendigo where they are enjoying regional life.  When not working on ways to help parents and children rest easier, you can find her at the Pony Club with her daughter or on family hikes.