Alana is Head of Client Engagement at ChannelAdvisor and manages the Account Management team. She is passionate about supporting retailers and manufacturers in their e-commerce strategies with a particular focus on marketplaces, CSE and SEM. Alana brings with her a wealth of technical knowledge from her 5 years as an Account Manager at ChannelAdvisor and from working within the e-commerce industry for over 8 years. With her background in law, her strengths lie in communication and management as well as understanding how to ensure her clients effectively and efficiently achieve their business goals. She loves shopping online, and can often speak first hand about her favourite customer experiences.