Speaker Spotlight: John Lawson of ColderICE
“If you just stand stagnant, you’re already two steps behind the crowd.” –John Lawson
It’s a fundamental fact of the retail world that any successful retailer needs to anticipate trends, stay on top of the market, and continuously work to build their customer base.
However, doing this is easier said than done. John Lawson, ColderICE Media CEO, recognised expert, and author of Kick Ass Social Commerce for E-preneurs is here to help.
“What was working last year is already old news this year.” –John Lawson
In his Retail Global session, “Rise of The Robots: How Artificial Intelligence (A.I.) & Virtual Reality (V.R.) are Helping Retailers Drive Engagement and Boost Sales” John will discuss what you need to know about bots and how they’re transforming online retail.
Bots are becoming increasingly popular as a way to mine your “dark” data to discover trends and deliver a more personalised shopping experience – and more sales. John will explore how leading U.S. retailers are using bots to fuel their next-gen shopping experiences. By studying current bots and case studies, including The North Face, 1-800-Flowers, and HubSpot’s Growth Bot, you’ll learn how bots are transforming the industry.
An energetic and engaging speaker, John’s session on May 25th at 10:55 am is one you won’t want to miss. You can connect with John Lawson on his site or social media (Facebook | Twitter | Instagram | LinkedIn) and make sure to say “hello” at Retail Global. If you haven’t already purchased your tickets, try using coupon code “LAWSON17” for a special discount!