Learn How to Grow Virally with Brian Swichkow

12th April 2017
Learn How to Grow Virally with Brian Swichkow

What do you get when you cross a strategic and logical mind with an irreverent sense of humor and a willingness to experiment? Brian Swichkow of Ghost Influence and Shit that Glows fame.

About Brian Swichkow

Brian has been featured by Forbes, Business Insider, Adweek and more for his ability to drive viral growth for eCommerce businesses. Brian first gained fame in the eCommerce world when, in 2015, he used his strategy to drive 156,000 page views to an experimental eCommerce site in less than 24 hours…and with $0 in advertising. This site, Shit that Glows, eventually became both a media publisher and online community built with Shopify’s eCommerce platform.

Today, as part of Ghost Influence, Brian works with companies the world over to teach them how to create and curate a dedicated online community. Ghost Influence’s chat community teaches its members how to grow and create a social audience while engaging authentically with them. The result is huge, organic growth with $0 in paid advertising.

Brian Swichkow at Retail Global

This year, Brian will be answering the question, “What if we didn’t have to do this the normal way?” He’ll share his strategic framework that has helped his and his clients’ businesses reach viral success, recruit a team of rockstar partners, attract A-list influencers without paying them, develop stories in the media, and drive viral traffic to your eCommerce business. Funny and insightful, his session is a must-attend opportunity to learn how to sidestep convention and dominate your market.

Brian’s Biggest Takeaways for Online Retailers

The more something seems insignificant to you, the more likely it is significant to your customer.

–Brian Swichkow

Brian’s best known as a growth hacker and a leader in generating viral traffic. His expertise comes from the growth hacking mindset, which encourages you to think laterally to reroute away from obstacles and impediments to your success. This combination of mindset and Brian’s ability to create targeted data sets enable him to launch his client’s sites with huge success in their target online communities.

Brian firmly advocates that social commerce, not forced conversions, will drive long-term revenue growth for any online retailer. In order to achieve social commerce and create an engaged community, eCommerce shops need to:

  • Stop thinking like a retailer, start thinking like a human.
  • Start experimenting with things that aren’t scalable.

For new retailers, he has even more targeted recommendations (which he’s implemented on Shit that Glows)

  • Avoid inventory investments by segmenting interest and driving down manufacturing costs using a pre-sale model
  • Smooth revenue of pre-sale model by selling would-be competitor products as affiliates or potential partners
  • Develop a social platform that champions the voices of others thus catalyzing user generated content

If you’d like to learn more about Brian Swirchkow and his businesses, you can visit the Ghost Influence site, follow Ghost Influence on Facebook, or connect with Brian on LinkedIn. We recommend reading through some of his most popular posts, too, for actionable lessons you can start implementing today and entertaining lessons from the eCommerce front lines, like

You can learn more about Brian and the other Retail Global speakers here, or click here to buy your tickets. Use Brian’s speaker code “GHOST17” for a $100 saving off your ticket!